November 16 — Watch marketing in action — Kelley Group

Contact: Professor James E. McKee, mckee@champlain.edu, 802.865.6495

Students interested in seeing a marketing brainstorming session at work are invidited to check out the next Kelley Marketing Group meeting on campus.

When and Where: 7:45 a.m., Ireland 217

On the agenda…

Kevin Chap of the Center for Mindful Learning will be the presenter.  Please check out their web site:     www.cml.me

Below is Chap’s response to an introductory questionnaire about what his firm does and what their marketing needs are.

Mission:
To create valuable communities through building trust at every level: personal, interpersonal, and societal.

Services:
We provide mindfulness training to institutions such as schools, businesses, and non-profits, to help people live happier, more successful lives.

Competition:
Mindful Living Programs, Mindful Schools

Competitor Comparison:
We base our delivery system on student lead teaching as opposed to teacher lead teaching, offer students a chance to work from where they currently are as opposed to being forced to adopt the teachers perspective to be successful.

Who Are Your Clients?:
Currently: Burlington School District, Children\’s Space, Transitional Services, Enova Mexico, Teachers and students from around the world.

Future: Businesses, Institutions, Schools, People

What Are Your Challenges?:
Branding certain products, marketing material, sharpening our focus, more effective means of measurement on impact of our programming.

Currently Marketing Your Organization?:
Online, seminars, word-of-mouth, recommendations.

Have A Marketing Plan?:
no

What Is Your Profit Goal?:
We are a non-profit

Other Info?:
We are a young non-profit that has already gained a lot of traction in our niche market. We are anxious to expand our services and products internationally but want to approach this rapid expansion with a clear and measured plan for success.

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