February 15 — Watch marketing in action with the Kelley Group

Contact: Professor James E. McKee, mckee@champlain.edu, 802.865.6495

Students interested in seeing a marketing brainstorming session at work are invited to check out the next Kelley Marketing Group meeting on campus.

When and Where: 7:45 a.m., Ireland 217

On the agenda…

Women Helping Battered Woman 

(One of their goals is to explore a name change for their organization.)

Organization: Women Helping Battered Women
Contact Name: Tara Perkins
Application Submitted: Wednesday, October 26, 2011

Web Site:
www.whbw.org

Email:
tarap@whbw.org

Phone:
917-865-8665

Mission:
To support, identify options and advocate for those who have experienced domestic violence, and to serve as a catalyst for social change.

Services:
24-hour Hotline, Shelter, Children’s Program, Transitional Housing, Employment Advocacy, Economic Justice, Legal Advocacy, Education/Outreach and Support Group.

Competition:
We serve primarily Chittenden County — we do not necessarily have competitors in our service region.

Competitor Comparison:
n/a

Who Are Your Clients?
Our service users are those who have been affected by domestic violence (survivors, victims, family/friends/co-workers of survivors/victims, children — all socio-economic, cultural groups, gender identity, etc.)

What Are Your Challenges?
We are in the midst of a re-branding campaign and the organization of strategic marketing plan. We are examining options for a new name, adapting our logo and branding leader. We would like to transform into a modern, non-gender specific agency that reflects professionalism, multi-faceted (yet, streamlined) services and accessibility. We have been in existence for 37 years and need to update our image immensely to reflect the design of the times, but also to reflect our new way of doing business and our new programming.

Currently Marketing Your Organization?
I am taking the lead on our marketing efforts (working with our ED and a committee) and attempting to organize a marketing \’department,\’ which for now is more of a short-term plan since I am just beginning to focus my efforts in this area. For now, I have worked with a web designer to overhaul our website, and I maintain the blog/news and events sections, as well as maintain content. I have collected our Pantone colors, worked with printers, done graphic design of our materials (when applicable) to keep the current WHBW look uniform. I have placed advertisements in the past for events (as I also manage events for WHBW) and have consulted/trained our PR Specialist on social media and traditional public relations strategies. In the immediate future, WHBW needs feedback about new name suggestions and the thought is we can then utilize the re-branding debut to initiate regular marketing campaigns, as well to spread awareness about our new look/programs and organization to potential volunteers, potential board members, donors and service users.

Have a Marketing Plan?
yes

What Is Your Profit Goal?
Perhaps, our ED or Finance Director can answer this more specifically, but we our overall goal is to fund each of our programs, salaries and overhead/admin costs. We are looking to relocate to an upgraded space, which would involve a major donation or capital campaign.

Other Info:
We are in the middle of transition in every aspect — reorganizing our staff structure to create a more viable, strong organization and re-branding.

 

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