Feb. 20 — Watch marketing in action with the Kelley Group

Contact: Professor James E. McKee, mckee@champlain.edu, 802.865.6495

Students interested in seeing a marketing brainstorming session at work are invited to check out Kelley Marketing Group meetings on campus.

Other Kelley Group meeting dates for spring 2013:
* Weds. March 20
* Weds. April 17
* Weds. May 15

When and Where: 7:45 a.m., Ireland 217

Next up… 

Dr. Kristin Wolf, Core division professor — and bee researcher!Wolf photo

Your name(s): German Perilla (George Mason University and Environmental Studies on the Piedmont) and Kristin Wolf (Champlain College)

Name of organization: People Nature Bees (PNB)

Web Address (URL): Under construction at the moment.

Q: What is your organization’s mission?


Use beekeeping to promote individual and community empowerment, entrepreneurship, and economic self-sufficiency, while preserving natural and cultural resources.


People Nature Bees will combine technical training and scientific research to empower communities to create systems that provide for their specific needs, promote environmental justice, and preserve the environment and their culture

Q: Description of the services your organization provides:

PNB currently provides material support and bee-keeping training to communities of the Peruvian Amazon. This project produces bee products for subsistence, trade, and profit at the local market, encouraging a sustainable, non-resource extractive industry for the community.

Q: Who are your competitors?

There are no other non-profits that I am aware of that do the same work.  That said we will always be in competition with other organizations for people’s philanthropic giving.

Q: How do your services compare to those of your competitors (E.g. price, quality, features, and name awareness)?

As we’re pretty small potatoes right now, we have the ability to show people where exactly where their money goes.  The Amazon is beautiful and exciting place, the people we work with are exceptional, and we’re producing honey. These are elements that we’d like to employ in our marketing strategy to make people want to be a part of the project.

Q: What challenge(s) do you need our help with (E.g. public relations, brochures, etc.)?

As a soon to be non-profit, we hope to find support through individual donors, grants, foundations, etc.  German and I are both scientists, so our experience with marketing is zilch as of right now.  Any help that you can offer would be greatly appreciated.

Q: Who are your customers or clients?

There is plenty of interest in our services in the Peruvian Amazon (in fact, more than we can keep up with).  Our hope is that we can appeal to sponsors with interests in various issues: community-driven development/empowerment, environmental conservation (specifically unique tropical rainforest ecosystems), bee-keepers/enthusiasts, scientific research (we are currently conducting a native bee survey), etc.

Q: How are you currently marketing your services to your customers and prospective customers (E.g. retail, direct mail)?

The project was originally publicized through private fund-raising events (essentially cocktail parties or luncheons with a presentation) attended by George Mason University faculty and affiliates of ES on the Piedmont (formerly a VA medical doctor’s association, so those connections still remain).  We have used calendars, pictures, and honey as thank you gifts.

Q: Do you have a marketing plan? (If not, we have attached an outline of a marketing of a marketing plan for you to review)


Q: What is your profit history/goal?

We would like to be able to fund a few trips to the Amazon and provide new services to at least one community per year, with check-ins on existing participants.  German Perilla plans to work on the project full-time beginning next year and would need a salary and we need pay a field manager in Iquitos.  A ballpark estimate would be to eventually raise $50-75,000 per year.

Q: Is there anything else that will help us to understand your organization?

A brief history of the Amazon Bee Project (precursor to PNB):

The Amazon Bee Project was a pilot study under a cultural preservation program that worked with the Maijuna indigenous peoples. The project began to raise money and interest independent of the cultural preservation program and sought to move on to other areas of the Amazon, eventually necessitating its autonomous status.  In order to grow the project and more legitimately fundraise, we decided to start the non-profit.  The projected rollout date is January 2013.


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