December 2 — Brown Bag Discussion with…Charles Aaron Lawry

Contact: Paula Olsen, olsen@champlain.edu

Where and when: Morgan Room, Aiken Hall, 12 p.m.-1:30 p.m.

“BIRGing 2.0: Status consumption in the digital age”

LawryCharles Aaron Lawry, Assistant Professor, Stiller School of Business

About this discussion: 

Status consumption is the purchase or acquisition of luxury goods and status brands in order to fulfill a consumer’s desire for prestige. Consumer researchers traditionally have examined status consumption within physical stores and orthosocial (face-to-face) settings. However, online shopping and digital marketing occur within social media and cyber space. Then, how exactly does status consumption unfold in the absence of a physical store or orthosocial setting? In order to address this question, come join Prof. Aaron Lawry in a discussion of his recently published and forthcoming empirical research on status consumption in the digital age.

To volunteer for a brown bag talk, please contact Paula Olsen, olsen@champlain.edu.

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